With Expo 2012 being such a success, next year the event will be held on Thursday 20th June! As it was such a great location we will be keeping it at the Warren (the Metropolitan Police Training Centre) in Hayes.
Once again this year we are lucky enough to have FSB as our headline sponsor, which means there are fantastic prices for exhibitors that book before January 2013. The FSB have very kindly agreed to sponsor FREE visitor entry as well, so it costs nothing to attend – BUT you do need to register with us!
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Around 90 local businesses will be showcasing at this vibrant and fruitful event. From web designers to tradesmen, solicitors to restaurants, health & fitness experts to marketers – you will all find something useful.
The Expo is open from 10am to 4pm on 20th June 2013, so keep the date free in your diary…

• Register in advance and there is nothing to pay (£20 on the door for non registered attendees)
• Get a wealth of advice, support and solutions for business, leisure and home
• See new and relevant products or services
• Compare new products and services, try them out and ask questions
• Meet local business decision makers
• Cut the costs of your supplies by meeting a wide range of suppliers
• Cut the costs of your supplies by meeting a wide range of suppliers
• Make contact with other business people, and tap into their expertise and enthusiasm
• Check out your competition in a relaxed and informal environment

So don’t hang about – book your exhibition stand now. Just click here!

During the current economic climate every business has to check the value to them of taking time out to attend events, so we asked a few key people why they think businesses should attend this important Expo.
Here are the videos with their responses…

Mark Prisk Minister for Business and Enterprise…

Jo Johnson MP for Orpington…

Bromley Expo Host Martin Purser – General Manager – The Warren…

Jo Stickings of JCK Mareketing – Organisors of the Bromley Expo…

Jackie Groundsell, Founder of 1230 The Women’s Company…

Book now!!

Planning prior to the Expo will give you the confidence to get the best results for your business from your investment in the show.

You have a great opportunity to maximise your exposure in a short space of time through Social Media and an opportunity to be interviewed by a member of the Expo team.

Planning to exhibit is also the perfect time to revisit your products and services, your goals for attending and your existing marketing and branding.

The key thing to decide right up front is your objective – what would you like to achieve from attending the Expo?

What are your goals and what is your purpose for the event and your business?

Be CLEAR about what you want to achieve from the event – is it:

• Building your presence and Brand
• Educating the market
• Supporting a product, service or event launch
• Partnerships and Joint Ventures
• Networking
• Investment or funding opportunities
• Book appointments
• Understand the local market and your potential competitors
• Sales at the event
• Product/Service testing
• Market research from potential customers
• Collect leads
• Customer Service Opportunity (face to face opportunity)
• Recruitment – Staff, agents, affiliates

What is the message you want to convey from your objectives? Be Clear.

How can you prepare to get that message across in your branding, stand design, product display, how you represent your business on the day?  Ask yourself:

• What is the main problem I solve or the main benefit of my product/service?
• What is the ONE most important thing that my customers want from my product or service and how will I present it so it captures attention?
• What has worked in the past that I can replicate at this event?
• What is my message main message about what I do and how we help?
• What can I offer/present that gets attention, builds relationship and moves me as far as possible toward a sale on the day?
• What could I do to be innovative and original and attract positive attention?

Plan now!

Doing your planning now also gives you time to build anticipation through the use of Social Media and email marketing. If you have you would like to meet there take the opportunity to create VIP invitations.

If you would like any further information or help why not talk to one of the Expo team.

More tips to come…

They are looking for help from Exhibitors who may be able to donate a prize for their raffle. If you can help, please just call a member of the Expo team.

It was a very successful event and we couldn’t have done it without you. Please do comment and share your Bromley Business Expo experience with us.